ADAPTING LIGHT
FOR LIFE

More than two decades of innovation has
seen new product technologies develop
BLOC as the market's leading affordable
brand of sunglasses, goggles and helmets
with unrivalled impact protection and
100% UV filtering.

BLOC'S ETHOS

From the very outset, BLOC revolutionised
the eyewear market while remaining true to
the brand's original ethos, offering customers
beautifully engineered functional sunglasses
that appeal to sports people and the fashion
conscious alike.

INNOVATION

Through a constant refinement of designs and a
truly innovative approach to materials technology,
our Sunglasses, Goggles and Helmets offer the
ultimate in performance, fit and protection for any
conditions.

A BRITISH BRAND

Our entire collection is designed in the UK,
ensuring exclusivity and full control over fit,
finish and aesthetics. This approach has
maintained our position as one of the UK's
strongest eyewear brands.

CALIFORNIA SHINY
TORT

Look out for this new addition to the BLOC
Lifestyle range, available Autumn/Winter 2012.

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IRONMAN HEROES

BLOC athletes Louise Collins and Lucy Gossage both finished well in the Ironman 2010 World Championships in Kona, Hawaii wearing BLOC Sunglasses.
LONGEST TAXI JOURNEY EVER

Three friends attempt the longest taxi journey ever as they drive 50,000 miles from London to Sydney in aid of charity.
WORLD RECORD SMASHED

A BLOC sunglasses sponsored team of adventurers, led by Mac Mackenney, has smashed the London to Cape Town driving record.

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